Degree level and field of study

Master’s degree (EQF 7), Health and Welfare

Starting group code


Forms of study

Part-time studies

Structure of studies

Individual courses

Intended competence

Contact information

Ahonen Aila

Ahonen Aila

Lehtori, Senior Lecturer
Liiketalous, Business Administration
Liiketoiminta, School of Business

Key learning outcomes

The principal focus of this sport business management programme is to enable the student to develop their professional skills, innovate new ideas and solve business problems in sport management field, develop sport organisations, and explore new business opportunities in the field of sport. The programme is for those, who after working some time either full time or voluntary basis in sport business industry, want to take their careers forward and upgrade their sport business management competences.

Education content and professional growth and know-how

The professional growth of students is led by a tutoring process which starts at the very beginning of the studies and continues until graduation. In this process students complete personal learning plans and discuss with their tutors about their needs for developing their target competences. The 90 ECTS programme is designed as obligatory core studies and optional studies. The tutoring discussion leads to making appropriate choices in optional studies. The core studies include the 10 ECTS management module, the 10 ECTS research and development module, and the 20 ECTS sport business management module. Courses in the management module and the research and development module aim to develop students' shared master competences, while courses in the sport business management module develop students' expertise in the sport business management field. In addition, students can take 20 ECTS of elective studies from sport business management electives or other available master level courses and develop their complementary competence, and they can choose their topics for their 30 ECTS master thesis. Students are provided with personal supervision and guidance at master thesis seminars in making their theses.

Flexible studies

Students can do the studies at part-time (in 3 years) or full-time (in 1,5 years) based on their preference. Most of the courses are implemented by blending in-class activities with learning in virtual environments. Students can choose their electives from master level courses of other degree programmes or from CampusOnline, Edufutura, Yritystehdas, and Future Factory. Prior learning can be recognized via other master level studies or through work experience based on discussions with course instructors.

Working life oriented learning

Working life cooperation is an ongoing practice in the programme's curriculum as part-time students continuously reflect on their learning in the courses in the light of their current and previous experiences at their work experiences. Interaction with sport organisations is intensified during the master thesis stage when students target to develop practices at their work places or other sport organisations. Guest lecturing by industry professionals further enhance the working life cooperation.

The development assignments included in the study modules and courses are integrated with working life. The studies make use of the competencies and expertise of the study group members.

Career opportunities and employment

Sport business is globally growing field of business and offers multiple job opportunties. The students are able to carry out managerial duties in demanding development projects, organize sporting events, manage marketing tasks and act as an entrepreneur both on national and international level.

Degree-related qualifications

There are no specific degree-related or statutory qualification requirements in the field.

Further studies

The graduate may apply to continue on to postgraduate studies in science or arts at universities (Act 558/2009, Section 37). Studies can be continued by applying for corresponding post-degree education at universities abroad, for example. A university of applied sciences also provides opportunities for continuing education in the form of specialisation studies, open studies, an online study portal (CampusOnline) and working life based continuing education.

Education planning

The learning outcomes laid down in the curriculum of the degree programme have been derived from the analysis of the operating environment produced by the School of Business, JAMK's own strategy, and the school's core competence areas. Planning has been carried out in cooperation with representatives from regional working life. The development proposals and course feedback submitted by the students of the degree programme have been considered in the development of the curriculum. Foreseeing international expertise takes place by comparing the contents of the educational offerings of partner universities and using the expertise of the visiting teachers. Representatives of the degree programme are closely involved in the activities of  national and international networks, such as European Associaton for Sport Management, World Association for Sport Management, Finnish Research Institute for Olympic Sports and Finnish Athletics Federation.