Degree level and field of study

Master’s degree (EQF 7), Service Industries

Starting group code


Forms of study

Part-time studies, online studies. Please, see the further information below.

Structure of studies in Peppi

Individual courses

Contact information

Törn-Laapio Anne

Törn-Laapio Anne

Lehtori, Senior Lecturer
Matkailu ja palvelut sekä YAMK, Tourism and Service Business and Master´s Degrees
Liiketoiminta, School of Business
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Ph.D, M. Sc.
Hiekkataipale Minna-Maaria

Hiekkataipale Minna-Maaria

Yksikönjohtaja, Director
LIKE Hallinto, Administration
Liiketoiminta, School of Business


In the Master's Degree Programme in Tourism and Hospitality Management, the students develop their competencies as experts in, and developers and leaders of, the tourism and catering business. The degree programme is suitable for Bachelors of Hospitality Management and other students with a post-secondary degree from a relevant field who want to strengthen their competencies and competitiveness and advance in their career. In the study module, the student will learn to develop and manage the services of the future in a responsible and profitable manner in an increasingly internationalising and digitalising working life. The studies also promote the students’ internationalisation and entrepreneurship skills. In the research and development studies, the mastery of the central methods of applied research and working life development are strengthened.

Key learning outcomes

Masters of Hospitality Management who have graduated from the Degree Programme in Hospitality Management are capable of serving as developers, leaders and experts in their area of expertise (such as tourism services, food services, facility services, consumer services or other types of hospitality management). They master the theoretical knowledge base of their field of expertise and are capable of anticipating and critically applying it in the development of their own organisation and field. They identify changes in the national and international operating environment and find new strategic approaches and business opportunities in them. They recognise the opportunities offered by the digital transformation of hospitality management. By means of research, the students can collect, analyse and evaluate existing information, produce new kinds of operating models, and utilise them in the development of their organisation and in the management and development of working life.

Professional growth and know-how

The aim of the degree programme is to develop the students’ management and development skills in hospitality management in a digitalising and internationalising working life.


In the Service business management module, the student will study responsible service management, service network development and analysis of the operating environment as a tool for strategic management. During their studies, the students will prepare a portfolio of their expertise development.

The Master’s thesis is the core of the UAS Master’s degree. The aim of the Master's thesis is to demonstrate the student’s ability to apply research data critically and to utilise the selected research-based development methods in analysing and solving the problems encountered in working life. The Master's thesis produces new knowledge for renewing the operating practices of organisations and developing working life. The purpose of the Master's thesis is to prepare the student for independent and demanding expert work.


In the Management module, the students will study strategic management, people management and financial management.

In the Research and Development Activities module, the students will learn the key research-based working life development methods and research communications. The students will apply the research results of their own field and utilise them in the development of the operation of their own organisation.


As elective studies, the students will choose courses from the offering of the degree programme or, with the tutor’s approval, from the offerings of JAMK’s other master's degree programmes, the Startup Factory, EduFutura, Summer School or other universities of applied science, such as CampusOnline.

Forms of study

The studies are flexibly implemented in the form of part-time studies that are mainly offered online, so studies can be successfully pursued irrespective of where you live or work. Online studies include, among other things, online discussions with your group or instructor, returning of assignments and reports to the virtual learning environment, video lectures, independent studying of the source material and participation in a webinar, for example. In addition to online studies, an opportunity for group meetings is provided every six months. The studies include orientation days that are arranged at the beginning of the programme. The purpose of these events is to help the students orientate with their studies and network with their fellow students and staff. Student groups meet in web-based learning environments or organise group meetings. The students have the opportunity to take a study trip abroad, for example to California at San Jose State University. JAMK University of Applied Sciences has several international partnering educational institutions where students can complete studies according to their personal learning plan. The studies can be fully linked to the development of the student’s own work and organisation.

Working life cooperation and learning

The development assignments included in the study modules and courses are integrated with working life. The studies make use of the competencies and expertise of the study group members. The thesis focuses on working life research and development.


Prior learning recognition procedures are described in the Degree Regulations and in the Study Guide. Students also have alternative study options available to them at partner universities (e.g. other universities of applied sciences and universities as well as EduFutura) and in free-access online portals (CampusOnline).


To be awarded a Master’s degree certificate, the student must complete the studies of the degree programme within his/her study period in accordance with his/her Personal Learning Plan. Further information in the Degree Regulations.

Degree-related qualifications

There are no specific degree-related or statutory qualification requirements in the field.

Professional profiles of graduates

The students who have graduated from the degree programme work in challenging supervisory or expert positions, as well as entrepreneurs. They can work in the public or private sector. Some of the graduates have continued their studies with pedagogical studies at the Teacher Education College of the University of Applied Sciences. As a rule, they have found teaching positions in upper secondary education. Some have started new business activities while others have developed their existing companies.

Graduates' job titles include, for example, expert, planner, service manager, facility services manager, managing director of a public utility company, customer relationship manager, development manager or project manager.

Further studies

A Master’s degree from a university of applied sciences is a higher post-secondary degree. The graduate may apply to continue on to postgraduate studies in science or arts at universities (Act 558/2009, Section 37). Studies can be continued by applying for corresponding post-degree education at universities abroad, for example. A university of applied sciences also provides opportunities for continuing education in the form of specialisation studies, open studies, online study portal (CampusOnline) and working life-based continuing education.


​The content and structure of the Degree Programme in Tourism and Hospitality Management is designed by assessing and anticipating the needs of working life in duties related to management and economics. The participation of working life representatives in the development of the quality of our operations is concretised in the operations of the Business Advisory Board. Composed of key partners in the area, the Advisory Board provides input on developing degree-awarding education, specialisation studies, RDI activities and continuing education, along with the weak signals from the labour market.

In order to develop the degree programme, working life information has been collected from the extensive working life network formed by previous years’ students and the students who have already graduated, in addition to the network of interest groups. This curriculum has been further developed on the basis of the periodic assessment of the degree programme. The curriculum work is also directed by JAMK's strategic policies, whose realisation is monitored regularly with the help of BSC indicators (performance reviews). For JAMK's master's degrees, the degree programmes at the different units cooperate in order to develop the common competence areas (research, development and innovation activities and management). Anticipation of international competence is done by comparing the degree contents of academic partners and esteemed universities and by utilising the expertise of visiting teachers.

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