Degree level

Master’s degree (EQF 7)

Starting group code


Study methods

Part-time studies, online studies. Please, see the further information below.

Structure of studies in Peppi

Individual courses

Contact information

Törn-Laapio Anne

Törn-Laapio Anne

Lehtori, Senior Lecturer
Matkailu ja palvelut sekä YAMK, Tourism and Service Business and Master´s Degrees
Liiketoiminta, School of Business
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Ph.D, M. Sc.
Hiekkataipale Minna-Maaria

Hiekkataipale Minna-Maaria

Yksikönjohtaja, Director
LIKE Hallinto, Administration
Liiketoiminta, School of Business


The degree programme in Tourism and Hospitality Management brings together experts from the different sectors of the tourism and restaurant industry. The degree programme in Tourism and Hospitality Management is an excellent option for Bachelors of Hospitality Management and other students with an eligible post-secondary degree.  The education offers tools and methods for constructing competitive services and analysing and applying research information in the field as well as for the development of new and innovative service concepts.

During the studies in the degree programme, the students learn how to manage and develop services in a responsible and profitable manner in the increasingly international and digital working life.

Degree-related qualifications

There are no specific degree-related or statutory qualification requirements in the field. Applicants to the master’s programme at a university of applied sciences must have at least three years’ work experience after graduation with a post-secondary degree.

Targeted competence

Masters of Hospitality Management who have graduated from the degree programme in Tourism and Hospitality Management are developers of their area of expertise (such as tourism services, food services, facility services, consumer services or other types of hospitality management). They have a broad view of the field and its importance. The graduates from the degree programme can predict and analyse changes in the national and international operating environment and develop the field and their organisation, produce new information that can be applied in their area of expertise and manage competitive services.

Degree profile

​The core studies (35 cr) comprise the module of service business management that helps the students to develop their competence as experts in the services sector, in manager, supervisor and development positions. The studies will provide the skills needed to manage services of the future in a responsible and profitable manner in a working life that is becoming increasingly international and digital. The themes analysed in Service business management include responsibility, predicting changes in the operating environment and development of service networks. Furthermore, the students are given the opportunity to develop their sales and marketing competence or study change management, management in digital times or strategic personnel management.

In the Research and development studies (15 cr), competence related to the understanding and use of the methods of international research, prediction and analysis in the field is further improved in the development and management of services.

The elective studies (10 cr) offer the students an opportunity for the specialisation and developing their competence according to their professional interests in, for example, financial administration, tourism or nutrition, or similar. Study tours in the US or China (Hong Kong) for example offer a unique chance to broaden your views in the concepts of service business. The students can also take entrepreneurship studies where they work to develop their own business. It is possible to pick studies from the offering of other universities of applied sciences in accordance with a separate agreement.

The thesis (30 cr) demonstrates the competencies generated in the degree programme.


The Prior Learning Recognition Procedures are described in the Degree Regulations and the Study Guide.

Degree programme application and selection

Information about applying for degree programmes and student selection (only in Finnish)

Structure and completion of studies

​The studies include degree core studies, optional studies, elective studies and a thesis, or a working-life development assignment. The studies consist of courses and larger competence areas.

The structure of the studies (90 cr) is as follows:

  • Core studies 20 cr
  • Optional core studies 15 cr
  • Research and development activities linked to the core studies 15 cr
  • Elective studies 10 cr
  • Thesis 30 cr

Studies completed in other master's degree programmes in accordance with the Personal Learning Plan can also be accepted as elective studies. In addition, students can utilise open online studies offered by international institutes of higher education, the so-called MOOC courses, in accordance with their Personal Learning Plan.

The student’s thesis and development assignments in the courses may be connected to implementation of research, development and innovation activities and projects.

Further information is available in the Study Guide:

Assessment and learning guidance

Learning outcomes are assessed in relation to the learning objectives of the course. Assessment decisions are based on the assessment criteria provided in the course descriptions. Courses are assessed on the assessment scale specified in the course description. According to its purpose, the scale may be either of five steps: 5 (excellent), 4 (very good), 3 (good), 2 (satisfactory) and 1 (adequate) or a pass (P)/fail (0). Completion of the course has been failed (fail (0)) if the student does not achieve the minimum outcomes set for completion of the course.

The student has the right to know how the criteria apply him or her. Course performance is recorded in the transcript of records no later than one month after the declared time of completion of the course and always before the end of the school year.

Further information is available in the Study Guide:

Study methods

The studies are implemented mainly online; they have been designed to be completed alongside work. The tasks require development to be carried out in the background organisation. The studies incorporate current research information of the field, in the form of guest lecturers and literature, for example.


Being awarded a Master’s degree certificate requires the student to complete the studies of the degree programme within his/her study period in accordance with his/her Personal Learning Plan.Further information in the Degree Regulations.

Professional profiles of graduates with examples

The students who have graduated from the degree programme work in challenging supervisory or expert positions, as well as entrepreneurs. They can work in the public or private sector. Some of the graduates have continued their studies with pedagogical studies at the Teacher Education College of the University of Applied Sciences. As a rule, they have found teaching positions in upper secondary education.

Job titles include, for example, expert, planner, food service manager, facility services manager, managing director of a public utility company, customer relationship manager, tourism development manager or project manager.

Further studies

The master's degree of the university of applied sciences is a Master's degree of a University. The graduate may get the opportunity to continue their studies in the scientific or artistic studies of universities (§ 37/558/2009). Students can also continue for example by applying for the corresponding follow-up training programs at foreign universities. The University of Applied Sciences also offers continuing education opportunities for specialisation studies, Higher Education Level Apprenticeship Training as well as in working life based continuing education. All further studies must be applied for separately.


​The structure of the degree programme in Tourism and Hospitality Management is designed in the network of tourism, catering and financial sectors and developed in cooperation with this network. The profiles of the different universities of applied sciences show in the core studies of the degree. In order to develop the degree programme, working life information has been collected from the extensive working life network formed by previous years and the students who have already graduated, in addition to the network of interest groups. The methods used to compile the data include the Futures Wheel method, which was used to gain the opinions of interest group representatives, students and alumni. This curriculum has been further developed on the basis of the periodic assessment of the degree programme. The curriculum work is also directed by JAMK's strategic policies, whose realisation is monitored regularly with the help of BSC indicators (performance reviews). For JAMK's master's degrees, the degree programmes at the different units cooperate in order to develop the common competence areas (research and development, entrepreneurship studies as well as management). Anticipation of international competence is done by comparing the degree contents of academic partners and utilising the expertise of guest teachers.