Degree level

Master’s degree (EQF 7)

Starting group code


Study methods

Part-time studies, online studies. Please, see the further information below.

Structure of studies in Peppi

Individual courses

Contact information

Kalliomaa Sami

Kalliomaa Sami

Yliopettaja, Principal Lecturer
Matkailu ja palvelut sekä YAMK, Tourism and Service Business and Master´s Degrees
Liiketoiminta, School of Business


The focus of the master’s degree programme in Entrepreneurship and Business Competence lies in the management of organisation and finance in a business. The students can develop their competence as managers and business professionals in the rapidly changing and versatile business world.

Students who have graduated from the degree programme are capable of working professionally while developing their own area of expertise and the business of their organisation. The key themes of the studies include strategic management, strategic marketing management and financial management. Changes introduced by digitalisation are the blanket theme of the studies. The studies promote the students’ skills in internationalisation and entrepreneurship. The studies in the research and development aim to increase the students’ competences in essential methods of applied research and working life development.

Degree-related qualifications

There are no specific degree-related or statutory qualification requirements in the field.

Targeted competence

After graduation, the students know how to reform and manage business operations. The objective of the studies is that the students can foresee national and international development of their own field and build up competences of their own organisation based on this information. The students develop their competences also for recognising opportunities from changes in the global environment and formulating the right strategies to capture them. By means of research, the students can select, analyse and evaluate data and information required in research in order to develop new operating models, and to utilise them in business, also as entrepreneurs.

Degree profile

​The Degree Programme in Entrepreneurship and Business Competence focuses on the areas of business management and financial management. Studies comprise defining strategies, carrying out leadership and change management in accordance with them, and the role of financial management in strategies and goal-oriented management. The education offers tools for developing the work community, well-being at work and your own competence in an increasingly digitalising operating environment. As a part of the degree programme, the students can deepen their competence of the international markets and the use of new innovations as a part of the global economy. The key issues are creating and utilising professional networks and partnerships. The students can pick courses from other master’s degree programmes at the university of applied sciences in accordance with their own interests and career plans.


The Prior Learning Recognition Procedures are described in the Degree Regulations and the Study Guide.

Degree programme application and selection

Information about applying for degree programmes and student selection (only in Finnish)

Structure and completion of studies

The studies include core studies, optional studies, elective studies as well as the master’s thesis as a working-life development assignment. The studies consist of courses and wider competence areas.

The structure of the studies (90 cr):

  • Core studies of management 20 ECTS
  • Research and development activities linked to the core studies 15 ECTS
  • Optional studies 15 ECTS
  • Elective studies 10 ECTS
  • Master's thesis 30 ECTS

Elective Professional Studies of the Degree Programme or studies completed in other Master's Degree Programmes can be accepted as Elective Studies. In addition, the students can utilise Open online studies offered by international institutes of higher education, the MOOC courses, in accordance with the Personal Learning Plan.

The student’s thesis and development assignments in the courses may be connected to implementation of research, development and innovation activities and projects. The studies are available in both Finnish and English.

Further information is available in the Study Guide:

Assessment and learning guidance

Learning outcomes are assessed in relation to the learning objectives of the course. Assessment decisions are based on the assessment criteria provided in the course descriptions. Courses are assessed on the assessment scale specified in the course description. According to its purpose, the scale may be either of five steps: 5 (excellent), 4 (very good), 3 (good), 2 (satisfactory) and 1 (adequate) or a pass (P)/fail (0). Completion of the course has been failed (fail (0)) if the student does not achieve the minimum outcomes set for completion of the course.

The student has the right to know how the criteria apply him or her. Course performance is recorded in the transcript of records no later than one month after the declared time of completion of the course and always before the end of the school year.

Further information is available in the Study Guide:

Study methods

JAMK University of Applied Sciences has several international partner institutions, where students can complete their studies. The studies are included in the student's Personal Learning Plan, which ensures their full accreditation as a part of the degree. The students also have an opportunity to take a study tour abroad for 1-2 weeks, for example to the Polytechnic University in Hong Kong, China or a short course organised by the San José State University in California, USA or an intensive course organised by the University of Cyprus on Cyprus.


Being awarded a Master’s degree certificate requires the student to complete the studies of the degree programme within his/her study period in accordance with his/her Personal Learning Plan.Further information in the Degree Regulations.

Professional profiles of graduates with examples

A large number of graduates have found employment in expert and supervisory positions in industry, particularly in human resource management, marketing and financial management. Many are also employed in expert and managerial positions in the public sector. In addition, graduates have found positions in the field of trade, financing sector, or vocational education. Some have started new business activities or developed their existing company.

Further studies

The master's degree of the university of applied sciences is a Master's degree of a University. The graduate may get the opportunity to continue their studies in the scientific or artistic studies of universities (§ 37/558/2009). Students can also continue for example by applying for the corresponding follow-up training programs at foreign universities. The University of Applied Sciences also offers continuing education opportunities for specialisation studies, Higher Education Level Apprenticeship Training as well as in working life based continuing education. All further studies must be applied for separately.


The objectives of the Degree Programme curriculum have been derived from the operating environment analysis produced by the School of Business, JAMK's strategy, and the School’s core competence areas. The planning has been carried out in cooperation with representatives from the regional working life (e.g. Osuuskauppa Keskimaa, the Central Finland OP Bank, Nordea Bank Finland Plc, Metso Paper Ltd, Kesko, Air Force Academy of the Finnish Defence Forces). In addition, the alumni of the Degree Programmes were interviewed along with the representatives of their organisations (such as John Crane Safematic Oy, Osuuskauppa Keskimaa, Lidl) regarding the competence needs. The methods used to compile the data include the Futures Wheel method, in which the students and the interest group representatives ponder on the future trends together. Lecturers and principal lecturers working in the Degree Programme actively follow requirements of working life via thesis guidance and development projects, among other things. The needs for change are discussed in department meetings as well as the joint meetings of JAMK's master's degrees.

It is essential to include the international partner institutions in the curriculum planning (e.g. University of Debrecen, Larochelle Business School, San José State University, University of Cyprus). The representatives of the Degree Programme are members in the following networks: Microeconomics of Competitiveness, Harvard PRME (Principles for Responsible Management Education) and EFMD (European Foundation for Management Development).