General information


The degree programme in Tourism and Hospitality Management combines the different sectors of the tourism and hospitality industry. The central themes in this multidisciplinary degree programme are responsibility, customer-oriented services, service development, foresight methods and utilising research information in the development of services. The contents of the studies include development of service practices and theory, risk assessment and security, procurement and supply chain management, and responsibility in service management. The programme provides the students with the tools and methods with which they can build competitive services, analyse and apply research information in the field and develop new professional practices. Developing customer-oriented, seamless services requires strong expertise and an innovative approach to work. The research and development studies reinforce the students’ ability to manage foresight methods, international research in the field and the methods for analysing operational environments.

Degree level

Master’s degree (EQF 7)

Starting group code


Degree-related qualifications

There are no specific degree-related or statutory qualification requirements in the field.


Targeted competence

Masters of Hospitality Management who have graduated from the degree programme in Tourism and Hospitality Management are developers of their area of expertise (such as tourism services, food services, facility services, consumer services or other types of hospitality management). They act responsibly, providing and developing services that promote well-being. They have a broad view of the field and its importance. The graduates from the degree programme can predict and analyse changes in the national and international operating environment and develop the field and their organisation, produce new information that can be applied in their area of expertise and develop service systems and practices. The graduates from the degree programme in Tourism and Hospitality Management are responsible developers of their field with a desire and the competence of continuous learning and self-development.

Degree profile

In the professional hospitality management studies, students develop the service practices and theory, service procurement, risk assessment and security and responsible customer-oriented services of the future for their area of expertise.

In the research and development activities, the students learn about foresight methods, analyse the operating environment of their own area of expertise and its changes, also on the international level, and learn about research activities and methods used in the field.

In the optional studies, the students learn either about responsible management or change management, or they develop their own company in the entrepreneurship studies.

Structure of studies in Peppi

Individual courses


The Prior Learning Recognition Procedures are described in the Degree Regulations and the Study Guide.

Degree programme application and selection

Information about applying for degree programmes and student selection (only in Finnish)

Structure and completion of studies

The studies include degree core studies, optional studies, elective studies and a thesis, or a working-life development assignment. The studies consist of courses and larger competence areas.

The structure of the studies (90 cr) is as follows:

  • Core studies 20 cr
  • Research and development activities linked to the core studies 15 cr
  • Optional studies 15 cr
  • Elective studies 10 cr
  • Thesis 30 cr

The core studies of the degree consist of the following study modules:

  • Professional competence in service business (20 cr)
  • Research and development activities (15 cr)

JAMK University of Applied Sciences' common optional master's degree studies in multidisciplinary groups are:

  • Alternative management and leadership studies (15 cr)
  • Entrepreneurship and new business development (15 cr)

Studies completed in other master's degree programmes in accordance with the Personal Learning Plan can also be accepted as elective studies. In addition, students can utilise open online studies offered by international institutes of higher education, the so-called MOOC courses, in accordance with their Personal Learning Plan.

The student’s thesis and development assignments in the courses may be connected to implementation of research, development and innovation activities and projects in the Future Factory learning environment or development of business activities in the JAMK Generator environment.

Further information is available in the Study Guide:

Assessment and learning guidance

Learning outcomes are assessed in relation to the learning objectives of the course. Assessment decisions are based on the assessment criteria provided in the course descriptions. Courses are assessed on the assessment scale specified in the course description. According to its purpose, the scale may be either of five steps: 5 (excellent), 4 (very good), 3 (good), 2 (satisfactory) and 1 (adequate) or a pass (P)/fail (0). Completion of the course has been failed (fail (0)) if the student does not achieve the minimum outcomes set for completion of the course.

The student has the right to know how the criteria apply him or her. Course performance is recorded in the transcript of records no later than one month after the declared time of completion of the course and always before the end of the school year.

Further information is available in the Study Guide:

Forms of study

​Part-time studies

The studies are implemented as multiform studies; they have been designed to be completed alongside work. The tasks require development to be carried out in the background organisation. The studies incorporate current research information of the field, in the form of guest lecturers and literature, for example.

The course includes two 2-day periods of classroom teaching, advance assignments and an extensive development assignment between the classroom periods. The assessment of the courses is usually based on reports on the assignments and presentations, and it is competence-based. The time between the classroom teaching periods can vary depending on the time required by the course assignments, but there is usually one classroom teaching period per month. The courses usually include an advance assignment before the course's classroom teaching begins. Some of the studies are carried out online. The student has the opportunity to choose studies from the other academic years or the other master's degree programmes.


Being awarded a Master’s degree certificate requires the student to complete the studies of the degree programme within his/her study period in accordance with his/her Personal Learning Plan. Further information in the Degree Regulations.

​Employment and further studies

Professional profiles of graduates with examples

The students who have graduated from the degree programme work in challenging supervisory or expert positions, as well as entrepreneurs. They can work in the public or private sector. Some of the graduates have continued their studies with pedagogical studies at the Teacher Education College of the University of Applied Sciences. As a rule, they have found teaching positions in upper secondary education.

Job titles include, for example, expert, planner, food service manager, facility services manager, managing director of a public utility company, customer relationship manager, tourism development manager or project manager.

​Further studies

The master's degree of the university of applied sciences is a Master's degree of a University. The graduate may get the opportunity to continue their studies in the scientific or artistic studies of universities (§ 37/558/2009). Students can also continue for example by applying for the corresponding follow-up training programs at foreign universities. University of Applied Sciences offers various opportunities for studying and learning throughout one's career. These include specialisation studies, diplomas of higher education, the extensive range of courses offered through open studies and continuing education. All further studies must be applied for separately.

Other information


The structure of the degree programme in Tourism and Hospitality Management is designed in the network of tourism, catering and financial sectors and developed in cooperation with this network. The profiles of the different universities of applied sciences show in the core studies of the degree. In order to develop the degree programme, working life information has been collected from the extensive working life network formed by previous years and the students who have already graduated, in addition to the network of interest groups. The methods used to compile the data include the Futures Wheel method, which was used to gain the opinions of interest group representatives, students and alumni. This curriculum has been further developed on the basis of the periodic assessment of the degree programme. The curriculum work is also directed by JAMK's strategic policies, whose realisation is monitored regularly with the help of BSC indicators (performance reviews). For JAMK's master's degrees, the degree programmes at the different units cooperate in order to develop the common competence areas (research and development, entrepreneurship studies as well as management). Anticipation of international competence is done by comparing the degree contents of academic partners and utilising the expertise of guest teachers.

​Contact information

Enni Mertanen, Principal Lecturer, +358 40 717 7509
Rajakatu 35
FI-40200 Jyväskylä