General information


The degree programme in Tourism and Hospitality Management is a multidisciplinary degree programme combining the different sectors of the field of tourism, catering and services management, where the central themes include responsible management, developing service practices and theory, consumer expertise, risk assessment and safety as well as assessing the impact of services. The education offers tools and methods for constructing competitive service packages and analysing and applying research information in the field as well as new professional practices. Developing customer-oriented, seamless service chains requires strong expertise and an innovative approach to work. In the research and development studies, the mastery of the central methods of applied research and working life development and project management competence are strengthened.

Degree level

Master’s degree (EQF 7)

Starting group code


Degree-related qualifications

There are no specific degree-related or statutory qualification requirements in the field.


Targeted competence

Masters of Hospitality Management who have graduated from the degree programme in Tourism and Hospitality Management are developers of their area of expertise (such as tourism services, food services, facility services, consumer services or other types of hospitality management).  They act responsibly, providing and developing services that promote well-being. They have a broad view of the field and its importance. The students can predict and analyse changes in the national and international operating environment and develop the field and their organisation, produce new information that can be applied in their area of expertise and develop service systems and practices. Masters of Hospitality Management who have graduated from the degree programme are able to assess both the impact of the services as well as their own expertise and develop it as needed.

Degree profile

In the vocational studies in service business, the students learn about and develop service practices and theory in their own area of expertise, procurement and logistics of services, risk assessment and safety as well as consumer expertise and risk communication.

In research and development activities, the students learn about working life development methods, prediction and methods of taking control of the future, analyse the operating environment of their own area of expertise and its changes internationally, too, and learn about research activities in the fields and the methods used there.

In the optional studies, the students learn either about responsible management or change and personnel management, or they develop their own company in entrepreneurship studies. During their studies, the students network with professional networks.

Structure of studies in Peppi

Individual courses


The Prior Learning Recognition Procedures are described in the Degree Regulations and the Study Guide.

Degree programme application and selection

Information about applying for degree programmes and student selection

Structure and completion of studies

The studies include advanced specialisation studies, elective studies and a thesis, or a working-life development assignment. The studies consist of courses and larger competence areas.

The structure of the studies is as follows:

• core studies 20 ECTS credits
• research and development activities linked to the core studies 15 ECTS credits
• degree optional studies 15 ECTS credits
• elective studies 10 ECTS credits
• thesis 30 ECTS credits

The core studies of the degree consist of the following study modules:

• Professional competence in service business (20 cr)
• Research and development activities (15 cr)

JAMK University of Applied Sciences' common optional master's degree studies in multidisciplinary groups are:

• Responsible management (15 cr)
• Entrepreneurship (15 cr)

Studies completed in other master's degree programmes in accordance with the Personal Learning Plan can also be accepted as optional and elective studies.

Further information is available in the Study Guide:

Assessment and learning guidance

Learning outcomes are assessed in relation to the learning objectives of the course. Assessment decisions are based on the assessment criteria provided in the course descriptions. Courses are assessed on the assessment scale specified in the course description. According to its purpose, the scale may be either of five steps: 5 (excellent), 4 (very good), 3 (good), 2 (satisfactory) and 1 (adequate) or a pass (P)/fail (0). Completion of the course has been failed (fail (0)) if the student does not achieve the minimum outcomes set for completion of the course.

The student has the right to know how the criteria apply him or her. Course performance is recorded in the transcript of records no later than one month after the declared time of completion of the course and always before the end of the school year.

Further information is available in the Study Guide:

Forms of study

​Part-time studies

The studies are implemented as multiform studies; they have been designed to be completed alongside work, and the tasks require development to be carried out in the background organisation.

The course includes two 2-day periods of classroom teaching, advance assignments and an extensive development assignment between the classroom periods. The assessment of the courses is usually based on reports on the assignments and presentations, and it is competence-based. The time between the classroom teaching periods can vary depending on the time required by the course assignments, but there is usually one classroom teaching period per month. The courses usually include an advance assignment before the course's classroom teaching begins. The student has the opportunity to choose studies from the other academic years or the other master's degree programmes.


Being awarded a Master’s degree certificate requires the student to complete the studies of the degree programme within his/her study period in accordance with his/her Personal Learning Plan. Further information in the Degree Regulations.

​Employment and further studies

Professional profiles of graduates with examples

The students who have graduated from the degree programme work in challenging supervisory and expert positions, as entrepreneurs and in the public and private sector. Some of the graduates have continued their studies with pedagogical studies at the Teacher Education College of the University of Applied Sciences. As a rule, they have found teaching positions in upper secondary education.

Job titles include, for example, expert, food service manager, facility services manager, managing director of a public utility company and customer relationship manager.

​Further studies

The master's degree of the university of applied sciences is a Master's degree of a University. The graduate may get the opportunity to continue their studies in the scientific or artistic studies of universities (§ 37/558/2009). Students can also continue for example by applying for the corresponding follow-up training programs at foreign universities. The University of Applied Sciences also offers continuing education opportunities for specialisation studies and in working life-based continuing education. All further studies must be applied for separately.

Other information


The structure of the degree programme in Tourism and Hospitality Management has been planned in the network of tourism, catering and facility services, which means that all universities of applied sciences implementing a degree programme in Service Business follow a similar structure. The profiles of the different universities of applied sciences show in the core studies of the degree. In order to develop the degree programme, working life information has been collected from the extensive working life network formed by previous years and the students who have already graduated, in addition to the network of interest groups. The curriculum work is also directed by JAMK's strategic policies, whose realisation is monitored regularly with the help of BSC indicators (performance reviews). For JAMK's master's degrees, the degree programmes at the different units cooperate in order to develop the common competence areas (research and development, entrepreneurship studies as well as management). Anticipation of international competence is done by comparing the degree contents of academic partners and utilising the expertise of guest teachers.

​Contact information

Anne Mäntysaari, Head of Department, +358 400 697 258
Rajakatu 35
40200 Jyväskylä