General information


The programme's two major modules comprise studies in new business development in global environment, and research and development. Studies in new business development in global environment build up students' competences for recognizing, assessing, articulating and reshaping new business opportunities and then successfully transforming them from ideas to reality. Students will design and implement new business development projects and execute management tasks in global contexts. Studies in research and development aim to increase students' competences in creative and innovative problem solving and decision making at one's work. 

Degree level

Master’s degree (EQF 7)

Starting group code


Degree-related qualifications

There are no specific degree-related or statutory qualification requirements in the field.


Targeted competence

The objective of the master's degree programme is to further develop students' key competencies needed to continue their professional development. The graduates are able to initiate, plan and implement new business development projects for companies targeting global growth, or execute management tasks in global context.

The students can develop their competences for recognizing opportunities from changes in the global environment and formulating right strategies to capture them. He is able to find new business opportunities and then successfully transform them from ideas to reality.

Degree profile

The three key areas of studies are new business development, strategic management, and research and development.

Studies in research and development aim to increase students' competences in creative and innovative problem solving and decision making at one's work.

The degree programme offers students a possibility to network through JAMK's partnerships. For example, JAMK is a member of Michael Porter's Microeconomics of Competitiveness network, and delivers Microeconomics and Competitiveness course (5 ECTS) with the help of resources available from the network.

Structure of studies in Peppi

Individual courses


The Prior Learning Recognition Procedures are described in the Degree Regulations and the Study Guide.

Degree programme application and selection

Information about applying for degree programmes and student selection

Structure and completion of studies

​Studies include advanced vocational studies, elective studies, as well as the master’s thesis or a working life development assignment. The studies consist of courses and the wider competence areas.

Structure of the studies (90 ECTS):

  • major studies 20 ECTS
  • research and development 15 ECTS (belong to major studies)
  • minor studies 15 ECTS
  • elective studies 10 ECTS
  • Master's Thesis 30 ECTS

The major study module of the degree programme includes:

  • New Business Development in Global Environment (20 ECTS)
  • Research and Development (15 ECTS)

The minor study module of the degree programme includes:

  • Strategic Management in Global Environment (15 ECTS)

The student can also choose minor studies and elective studies in English from other master's degree programmes in JAMK, studies from other academic year courses of your own degree programme or virtual university of applied sciences. He can also utilize Massive Open On-line Courses (MOOCs) according to your personalized learning plan.

International Business Management

Further information is available in the Study Guide:

Assessment and learning guidance

Learning outcomes are assessed in relation to the learning objectives of the course. Assessment decisions are based on the assessment criteria provided in the course descriptions. Courses are assessed on the assessment scale specified in the course description. According to its purpose, the scale may be either of five steps: 5 (excellent), 4 (very good), 3 (good), 2 (satisfactory) and 1 (adequate) or a pass (P)/fail (0). Completion of the course has been failed (fail (0)) if the student does not achieve the minimum outcomes set for completion of the course.

The student has the right to know how the criteria apply him or her. Course performance is recorded in the transcript of records no later than one month after the declared time of completion of the course and always before the end of the school year.

Further information is available in the Study Guide:

Forms of study

​Part-time studies

• distance learning (e.g. virtual studies)
• contact lectures 3-4 days/month
• independent studies
• learning in research and development projects and at workplaces

The programme can be completed in approximately three years of part-time study. Contact days are arranged as 3-4 intensive days per month. The sessions are mostly on Fridays and Saturdays.

It is also possible to build a full-time study programme through a Personalized Learning Plan. I this case students are able to include both first academic year studies and second academic year studies of the same degree programme or courses from other master's degree programme in their personalized learning plans.


Being awarded a Master’s degree certificate requires the student to complete the studies of the degree programme within his/her study period in accordance with his/her Personal Learning Plan. Further information in the Degree Regulations.

​Employment and further studies

Professional profiles of graduates with examples

Part-time students in the master's degree programme are mostly working students. They develop their competences by applying learned subjects in development projects at their work places. By the end of the studies these students are able to carry out managerial duties in demanding development projects, promote the competitiveness of their enterprises in business planning and management tasks covering domestic and global markets.

These achievements help students advance in their careers. Some students may choose to become growth-oriented entrepreneurs. The new business development in global environment module and other entrepreneurial coaching activities at JAMK provide opportunities for these students to develop their ideas into growth businesses.

​Further studies

The master's degree of the university of applied sciences is a Master's degree of a University. The graduate may get the opportunity to continue their studies in the scientific or artistic studies of universities (§ 37/558/2009). Students can also continue for example by applying for the corresponding follow-up training programs at foreign universities. The University of Applied Sciences also offers continuing education opportunities for specialisation studies and in working life-based continuing education. All further studies must be applied for separately.

Students have a possibility to apply to a double-degree programme in the Master's Degree Programme in Business Development at University of Debrecen, Hungary (UoD) or in the Master's Degree Programme in European Economy and Business Management at University of Applied Sciences bfi in Vienna, Austria.

Other information


The learning outcomes laid down in the curriculum of the degree programme have been derived from the analysis of the operating environment produced by the School of Business, the JAMK's own strategy, and the school's core competence areas. Planning has been carried out in cooperation with representatives from regional working life (including Osuuskauppa Keskimaa, the Central Finland OP Bank, Nordea Bank Finland Plc, Metso Paper Ltd and Kesko). The development proposals and course feedback submitted by the students of the degree programme have been considered in the development of the curriculum. Foreseeing international expertise takes place by comparing the contents of the educational offerings of partner universities (e.g. double-degree cooperation with the University of Debrecen and the University of Applied Sciences bfi Vienna) and using the expertise of the visiting teachers. Representatives of the degree programme are closely involved in the activities of international networks, such as Microeconomics of Competitiveness at Harvard, PRME (Princip0les for Responsible Management Education) and the EFMD (European Foundation for Management Development).    

​Contact information

Anne Mäntysaari, Head of Department, +358 400 697 258
Rajakatu 35
40200 Jyväskylä