General information


The students graduating from the degree programme in Entrepreneurship and Business Competence are developers of their field in their own area of expertise, and they act responsibly, producing competitive business. Key themes of the studies include strategic management, research and development activities, financial management as well as marketing management. The studies promote the students' internationalisation and entrepreneurship.

Masters of Business Administration may work after graduation in starting change processes in working life or developing new business activities. They are able to work in challenging management, expert and development positions, in promoting the competitiveness of companies, or as growth-oriented entrepreneurs in the Finnish and international market.

Degree level

Master’s degree (EQF 7)

Starting group code


Degree-related qualifications

There are no specific degree-related or statutory qualification requirements in the field.


Targeted competence

The goal is that the students can predict the national and international development of their own field and develop the competence of their own organisation based on this information. They can identify changes in the operating environment, and discover new strategic approaches and business opportunities in them.  After graduation, the students are able to renew business models and act as developers and maintainers of business information systems. By means of research, the students can collect, analyse and evaluate existing information, produce new kinds of operating models and utilise them in business, also as entrepreneurs.

Degree profile

The degree programme in Entrepreneurship and Business Competence focuses on the themes of strategic management, strategic marketing management and financial management. In the studies, the students learn about defining strategies, carrying out personnel and change management in accordance with them, and the role of financial administration in strategy work and goal-oriented management. The education offers tools or developing the work community and your own competence. The marketing of services and the management of brands and customer relationships require innovative operating methods.  Creating and utilising professional networks and partnerships are key issues.

Structure of studies in Peppi

Individual courses


The Prior Learning Recognition Procedures are described in the Degree Regulations and the Study Guide.

Degree programme application and selection

Information about applying for degree programmes and student selection

Structure and completion of studies

The studies include advanced specialisation studies, elective studies and a thesis, or a working-life development assignment. The studies consist of courses and larger competence areas.

The structure of the studies (90 cr) is as follows:

• core studies 20 cr
• research and development activities linked to the core studies 15 cr
• optional studies 15 cr
• elective studies 10 cr
• thesis 30 cr

The core studies can be selected from the following study modules:

• Strategic management
• Strategic marketing management
• Financial management

Common optional studies in multidisciplinary groups are:

• management 15 cr or
• entrepreneurship 15 cr

Courses from the core studies of the degree programme, studies completed in other master's degree programmes or the Finnish Online University of Applied Sciences can be accepted as optional and elective studies. In addition, the students can utilise open online studies offered by international institutes of higher education, the MOOC courses, in accordance with the Personal Learning Plan.

For example, if the core studies selected include strategic management, 20 cr, as well as research and development activities, 15 cr, the students can choose strategic marketing management, 15 cr, as their optional studies.

Some of the studies are implemented together with the degree programme in English. If desired, the student can take more courses in the master's degree programme in English.

Further information is available in the Study Guide:

Assessment and learning guidance

Learning outcomes are assessed in relation to the learning objectives of the course. Assessment decisions are based on the assessment criteria provided in the course descriptions. Courses are assessed on the assessment scale specified in the course description. According to its purpose, the scale may be either of five steps: 5 (excellent), 4 (very good), 3 (good), 2 (satisfactory) and 1 (adequate) or a pass (P)/fail (0). Completion of the course has been failed (fail (0)) if the student does not achieve the minimum outcomes set for completion of the course.

The student has the right to know how the criteria apply him or her. Course performance is recorded in the transcript of records no later than one month after the declared time of completion of the course and always before the end of the school year.

Further information is available in the Study Guide:

Forms of study

​Part-time studies

• remote learning (e.g. online studies)
• classroom teaching 1–2 times/month
• independent studies
• learning at the workplace and in research and development projects.

The education is implemented as part-time studies, where classroom teaching occurs as a rule during two-day periods of classroom teaching (Friday–Saturday), 1–2 times per month. The time between the classroom teaching periods may vary depending on the time required by the course assignments.

The courses usually include an advance assignment before the course's classroom teaching begins. The student has the opportunity to choose studies from the other academic years or the other master's degree programmes.

JAMK University of Applied Sciences has several international partnering educational institutions, where students can complete studies. They are included in the student's Personal Learning Plan, which ensures their full accreditation as a part of the degree. The students also have the opportunity to take a study trip abroad for 1–2 weeks, for example for a short course organised by the San José State University in California, USA.


Being awarded a Master’s degree certificate requires the student to complete the studies of the degree programme within his/her study period in accordance with his/her Personal Learning Plan. Further information in the Degree Regulations.

​Employment and further studies

Professional profiles of graduates with examples

A large number of graduates have found employment in expert and supervisory positions in industry, particularly in positions in financial administration, personnel administration and marketing. Almost as many of them have been employed in expert and managerial positions in the public sector.  In addition, graduates have found positions in the field of trade, the financing sector, or in teaching in upper secondary education.  Some have started new business activities or developed their existing company.

​Further studies

The master's degree of the university of applied sciences is a Master's degree of a University. The graduate may get the opportunity to continue their studies in the scientific or artistic studies of universities (§ 37/558/2009). Students can also continue for example by applying for the corresponding follow-up training programs at foreign universities. The University of Applied Sciences also offers continuing education opportunities for specialisation studies and in working life-based continuing education. All further studies must be applied for separately.

Other information


The competence targets of the degree programme have been derived from the operating environment analysis compiled by the School of Business, JAMK's strategy, and the unit's core competence areas. The planning has been carried out in cooperation with representatives of working life in the area (e.g. the Cooperative Society Keskimaa, Keski-Suomen Osuuspankki (Cooperative Bank of Central Finland), Nordea Bank Finland Plc, Metso Paper Oy, Kesko). In addition, alumni of the degree programmes were interviewed along with representatives of their background organisations (such as Safematic, Keskimaa, Lidl) regarding the competence needs. The teachers and principal lecturers working in the degree programme actively follow the trends and requirements of working life via thesis guidance and development projects, among other things. The contents of courses have been renewed in cooperation with e.g. Jyväskylä Energy Group, Paytrail and Aava & Bang Oy. The needs for change are discussed in department meetings as well as the joint meetings of JAMK's master's degrees.

​Contact information

Anne Mäntysaari, Head of Department, +358 400 697 258
Rajakatu 35
40200 Jyväskylä