Degree level and field of study

Bachelor’s degree (EQF 6), Service Industries

Starting group code


Forms of study

Full-time studies

Structure of studies in Peppi

Individual courses

Contact information

Nuijanmaa Susanna

Nuijanmaa Susanna

Lehtori, Senior Lecturer
Matkailu ja palvelut sekä YAMK, Tourism and Service Business and Master´s Degrees
Liiketoiminta, School of Business
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During Tourism Management studies, the students develop into professionals in responsible tourism management. Challenges like for example climate change, overtourism and cultural sensitivity in tourism need reaction both in national, destination and business levels. Our degree programme creates strong business competence for international and constantly changing positions in the tourism industry. Throughout the studies students will gain a deep understanding of responsible tourism, digital value creation, and creative service business. Customer orientation is applied with a focus in experience economy and service design.

The studies combine solid theoretical knowledge with diverse working life projects, event production and international study tours. The students utilise our extensive international cooperation networks and complete a part of their studies abroad.

After graduation, Bachelors of Hospitality Management have extensive professional competence and good capabilities for working in specialist and managerial positions in varied tourism organisations. Students have also good capabilities for working as entrepreneurs in tourism.

Key learning outcomes

Intended learning outcomes are the statement of what a student will know and be able to do at the end of the program. The transferable skills achieved in the tourism management program are Information management skills, entrepreneurship skills, Internationality, communication skills and working life skills in global tourism industry.

Professional specific learning outcomes are divided into categories of operating environment in tourism and hospitality industry, business in tourism and hospitality industry and innovation & development. These competences mean that after completing the program the students will understand the structures in the tourism industry and its international nature, and will be able to take responsibility for developing the tourism field. Students will be also able to foresee the future challenges in tourism. In company level they will manage responsible tourism business and utilize digitalization in tourism business activities. They can also design profitable and meaningful tourism experiences.

Students will be able to develop systematically the quality of business activities in the tourism and hospitality industry and manage sustainable and profitable business activities in the field. Students know the special characteristics of marketing services and can sell services in a customer-oriented way. They can also commercialise potential ideas into innovations. The students will be familiar with creative work methods and service design process tools.

After graduation, Bachelors of Hospitality Management have extensive professional competence and good capabilities for working in specialist and managerial positions in varied tourism organisations. Students have also good capabilities for working as entrepreneurs in tourism.

Professional growth and know-how

Tourism management 2019

Figure 1. Programme Structure

1st year, foundation courses
During the first academic year, the student learns the basics of business and the operating environment of the tourism industry. General transferable skills, such as language and communication skills, research and development competence, entrepreneurship skills and ICT skills also develop during the first and second year of studies.

2nd year, professional development
In the second year of studies, the student advances his/her competence in core studies in tourism and deepen his/her knowledge in operative management. International exchange or practical training abroad are included in the studies due to the international character of the industry.

3rd year, innovation and development
Studies in the third year emphasise innovation and development competence and deepening the professional understanding in the student’s area of special expertise.

Working life cooperation and learning

During the studies students can have individual study paths depending on which areas of tourism industry they wish to focus on. Internationalization is a central part of the studies through international exchange and practical training. Students can also deepen their knowledge by attending diverse working life projects, event production and international study tours. The students can utilise our extensive cooperation networks and participate development projects in JAMK. The last year of studies is concluded by the thesis.


The Prior Learning Recognition Procedures are described in the Degree Regulations and the Study Guide. Students also have alternative study options available to them in partner universities (e.g. other universities of applied sciences and universities as well as EduFutura) and in open online study portals (CampusOnline).


Being awarded a Bachelor’s degree certificate requires the student to complete the studies of the degree programme within his/her study period in accordance with his/her Personal Learning Plan. Further information in the Degree Regulations.

Degree-related qualifications

There are no specific degree-related or statutory qualification requirements in the field.

Professional profiles of graduates with examples

After graduation, Bachelors of Hospitality Management with a focus on tourism management have good capabilities for working in managerial, marketing, development and sales positions in companies and organizations in the tourism industry. Bachelors of Hospitality Management also have good capabilities for working as entrepreneurs in tourism. Job titles include, for example, team leader, congress manager, hotel manager, product developer, customer service manager, reception manager at a hotel and event coordinator.

Further studies

Students may, after graduation and a work career of at least three years, continue their studies in a Master’s degree programme. A Master’s degree from a university of applied sciences is a higher post-secondary degree. Studies can also be continued by applying for a university Master’s degree programme or similar programmes. After a Bachelor’s degree from a university of applied sciences, it is also possible to continue studies at higher education institutes abroad in Master’s degree-level programmes. A university of applied sciences also provides opportunities for continuing education in the form of specialisation studies, open studies, online study portal (CampusOnline) and working life-based continuing education.

A student who completes a Master’s degree at a university of applied sciences may receive an opportunity for postgraduate studies in science or arts at universities (Act 558/2009, Section 37).


​The close contacts between experts and students on the degree program with working life, as well as the research, development and innovation (RDI) projects, provide continuous information to support the development and planning of the education process. The experts are actively involved in the domestic and international tourism networks and participate in training programs for operators in the field. The Advisory Committee of the School of Business participates systematically in the development of training from the perspective of the needs of working life.

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