Degree level and field of study

Bachelor's degree (EQF 6), Business, administration and law

Starting group code


Forms of study

Full-time studies

Structure of studies in Peppi

Individual courses

Contact information

Hirsilä Matti

Hirsilä Matti

Päällikkö global competence, Head of Department Global Competence
Global Competence, Global Competence
Liiketoiminta, School of Business
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Students graduate from the Team Academy degree programme with a comprehensive mastery of business competence; with their individual study paths and learning agreements, they can effectively acquire special competence which allows them to develop their competences along with the changes in the increasingly digital working life. 96% of Team Academy graduates find employment or continue to post-graduate studies. Operating since 1993, Team Academy was selected in 2017 by the European Commission as one of the 25 best European practices in the promotion of entrepreneurship, and it has received a number of national and international awards. The Team Academy’s teaching model has spread from Jyväskylä to a number of countries in Europe, Asia and South America. The degree programme comprises full-time studies.

After the basic studies in business, the students continue their specialisation in the enterprises they established at the Team Academy. The Team Academy is a unit focused on promoting learning and entrepreneurship. The students learn to apply theory to practice by doing business in their own cooperatives. At the Team Academy, students are referred to as team entrepreneurs. The profiles of the students who apply for the Team Academy differ greatly. A typical applicant is a recent secondary school graduate who is primarily interested in learning comprehensive working life skills during their studies rather than becoming an entrepreneur. The Team Academy also has students with previous experience in a specific field of business. On the third year of studies, the Team Academy also offers a study path where the students can develop their own business ideas.

The team entrepreneurs develop the team enterprise they have established, learning together and working with real customers. The aim of a team enterprise is to implement projects, develop their own services and products, and offer these to the customers. The enterprises and individuals also learn through various experiments and experiences. Experiential learning is one of the key theories of learning behind the Team Academy.

Key learning outcomes

In the degree of Bachelor of Business Administration, the competence target is that after the graduation, a Bachelor of Business Administration has extensive professional competence: basic practical skills and knowledge and their theoretical foundations for working in a specialist position in business, good communication skills, good language skills, the skills required by international activities in the field, as well as the prerequisites for following the development of the field and research information in the field, continuous education and operating as a member of society.

After completing the degree, a team entrepreneur in Team Academy can act successfully and profitably in the field with a customer-oriented approach. They know how to carry out marketing and are familiar with the typical practices in the field. In addition, the graduates have the required skills for collecting materials, interpreting research data and publishing reports for the continuous development of the operations. The qualifications of the degree are as follows:

  1. Profitability competence
  2. Customer relationship and marketing competence
  3. Industrial competence
  4. Business administration methods competence.

Methods competence of business administration highlights the utilisation of digital services and tools in business and its development. The digital features have been blended with the contents of the courses.

The Team Academy competence profile comprises seven competence areas that correspond to the qualification requirements of the bachelor’s degree programme in business administration.

  1. Learning and information processing skills
  2. Creativity and innovation skills
  3. Leadership skills
  4. Customer relationship and marketing skills
  5. Communications skills
  6. Business skills
  7. Digital technology skills

The degree profile of each student is customised, based on the personal learning agreement and the student’s strengths. The personal expert profile of each team entrepreneur is built on the student’s learning agreements, experiments, projects, customers, self-reflection and competence portfolio.

At the Team Academy, the team enterprise is a platform for team-based learning and personal learning through practice, experimentation and application. Learning at the Team Academy is a student-centred process and learning experience that lasts 2.5 years (+ basic studies).

Practical work and reflection help to develop the seven competence areas, and competence development is assessed on a continuous basis. In addition to self-assessment, the assessment is based on feedback from the team, the coach and the customers. The learning process also includes a range of demonstrations and a final 24-hour demonstration where the graduating teams try to solve a customer’s problem in 24 hours. After graduation, the team entrepreneurs use the proceeds from their companies to travel the world.

At the Team Academy, the students develop their own expert profile in the seven competence areas, applying the principles of lifelong and experimental learning where the student’s motivation and experiences contribute to competence development and comprehensive expertise.

  1. Learning and information processing skills refer, in particular, to the skills of self-directed learning, finding new information, analysing, modelling, practical application, assessment and reporting.
  2. Creativity and innovation skills refer to the skills and tools needed in creative productions, innovation processes and their management.
  3. Leadership skills refer to the skills of self-management, team, project and organisation management and coaching.
  4. Customer relationship and marketing skills refer to the skills needed in the planning, implementation, management and assessment of customer relationships and marketing processes.
  5. Communications skills refer to oral and written communications and interaction skills on different channels, as well as networking and internationalisation skills.
  6. Business skills refer to the ability to generate profitable operations and understand the wider context that affects business performance.
  7. Digital technology skills refer to the mastery of systems and smart technologies that are used for content creation.

Professional growth and know-how

The development of the competence of every team entrepreneur (student) is assessed according to the following competence profile:

0 - No competence
Has no mastery of the competence area. No theoretical knowledge or practical experience related to the competence area.

1 - Novice
You understand some of the theoretical basics related to the competence area, but your practical experience and the reflection on and assessment of experiences remain sparse. You have made plans related to your competence development.

2 - Advanced beginner
You understand the theoretical basics of the competence area, and you have demonstrated your theoretical competence related to the competence area. You have prepared action plans and set objectives related to your competence development. You have already acquired some practical experience in the competence area. The reflection on the experiences describes action, learning and development of competence.

3 - Competent
You understand the theoretical basics of the competence area well, and you have sufficiently demonstrated your theoretical competence related to the competence area. You are capable of preparing plans and setting both practical and competence development objectives. You have set development objectives in the competence area, implemented projects in the competence area and put your theoretical competence in practice. You have reflected on the success of your projects and are capable of assessing the attainment of your objectives well in your reflections.

4 - Proficient
You have in-depth understanding of the theoretical basics of the competence area. You are also capable of assessing information critically. You are capable of skilfully preparing both practical and competence development-related plans, setting objectives, executing projects to a high standard of quality and skilfully reflecting on the development of your competence. You have significant experience from project in the competence area, and you execute projects for the sake of developing your own competence. You have prepared several plans, set objectives, executed projects and assessed the attainment of the objectives. The feedback you have received is good, and the projects you have executed have began to establish continuity in your doings.

You have in-depth understanding of the theoretical basics of the competence area, and you constantly expand your knowledge. You are capable of assessing information critically. You are capable of preparing both short- and long-term practical and competence development-related plans excellently and accurately, setting objectives, executing projects to an excellent standard of quality and reflecting on the development of your competence in a versatile and innovative way. You do all this in a self-directed way and for the sake of the development of your own competence and internal motivation.

You have significant and extensive experience from the execution of projects in the competence area, and for you, reflecting on and assessing them are ways of developing your competence. You are also capable of gathering and combining new information in the assessment of the projects executed and in the development of your competence. The feedback you have received is excellent, and your actions and projects in the competence area have continuity established in them.

Working life cooperation and learning

Full-time studies are self-directed learning in teams and with the coach and customers. They also involve applying the theory learned from literature and digital content to practice. Learning takes place in real-life environments and in the modern learning environment of the Team Academy.

In the Team Academy, the professional studies are completed in cooperatives established by the students. In the cooperatives, projects and different testing are sold to and implemented with real customers.


Prior learning recognition procedures are described in the Degree Regulations and in the Study Guide. Students also have alternative study options available to them at partner universities (e.g. other universities of applied sciences and universities as well as EduFutura) and in free-access online portals (CampusOnline).


To be awarded a Bachelor’s degree certificate, the student must complete the studies of the degree programme within his/her study period in accordance with his/her Personal Learning Plan. Further information in the Degree Regulations.

Degree-related qualifications

There are no specific degree-related or statutory qualification requirements in the field.

Professional profiles of graduates

Example profiles of graduates of the degree programme in Team Academy are: entrepreneur, entrepreneurship adviser, coach, consultant, project coordinator, community manager, service adviser, marketing director, salesperson, sales manager, shop manager, customer service manager, investment manager, director of administration, HR assistant, personnel manager, export salesperson, export assistant and teacher.

Further studies

Students may, after graduation and a working career of at least three years, continue their studies on a master’s degree programme. A master’s degree from a university of applied sciences is a higher post-secondary degree. Studies can also be continued by applying for a university master’s degree programme or similar programmes. After a bachelor’s degree from a university of applied sciences, it is also possible to continue studies at higher education institutes abroad on master’s degree-level programmes. A university of applied sciences also provides opportunities for continuing education in the form of specialisation studies, open studies, online study portal (CampusOnline) and working life-based continuing education.

A student who completes a master’s degree at a university of applied sciences may apply to continue on to postgraduate studies in science or arts at universities (Act 558/2009, Section 37).


The curriculum of the Team Academy degree programme is developed by involving the team entrepreneurs, alumni and local businesses and by using research and feedback from the student, personnel and working life perspectives. The curriculum pays particular attention to the student perspective, which places importance on the learning-based, experimental and process-centred pedagogy of learning. This enables the students to track their competence development better.

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