Degree level and field of study

Bachelor's degree (EQF 6), Service Industries

Starting group code


Forms of study

Full-time and part-time studies. Please, see the further information below.

Structure of studies in Peppi

Individual courses (full-time studies)

Individual courses (part-time studies)

Contact information

Väisänen Karoliina

Väisänen Karoliina

Lehtori, Senior Lecturer
Matkailu ja palvelut sekä YAMK, Tourism and Service Business and Master´s Degrees
Liiketoiminta, School of Business


In the Service Business Degree Programme, you will learn to embrace challenges, to reach targets and to boldly create something new! At the heart of the education are future services, business competence and customer-driven development.

Bachelors of Hospitality Management who have graduated from the Service Business Degree Programme can systematically develop the quality of business in the field and manage sustainable and profitable business operations. When working in managerial positions, Bachelors of Hospitality Management lead multicultural work communities in a responsible way both in Finland and abroad. Our degree programme creates strong business competence for international and constantly changing positions in the service sector. Developing interesting services by listening to the customer and utilising creativity and new ideas is at the centre of the studies.

Your personal learning path is made multidisciplinary based on your personal career plan and professional interests. In the Service Business Degree Programme, you can complete specialisation studies in the competence areas of sustainable gastronomy. In your studies, you can focus your qualification on the provision and management of catering and wellbeing services or include an English-language study module in tourism as part of your studies. The student’s personal learning path is constructed during the first semester, and its development is continued throughout the degree studies.

The education we offer offers a real opportunity to start your own business with the help of the student’s entrepreneurship path. The students utilise our extensive international cooperation networks and may complete a part of their studies abroad. Networked, active and international Bachelors of Hospitality Management are in high demand!

Our part-time studies are implemented completely online, so they are independent of place and time and allow for working alongside the studies.

Key learning outcomes

Principal competences will be developed throughout the studies from the first year onwards, and the demonstration of competence will culminate in the bachelor’s thesis. The shared UAS competences include information management competence, entrepreneurship competence, working life competence, internationalisation competence and communications competence.

Service business competences

Service business competence: development of business in the sector; management of responsible and profitable business in the sector while providing added value to customers, companies sand society; customer-driven marketing and sale of services; management of the competencies of diverse personnel; utilisation of stakeholders and active networking.

Innovation and development competence: commercialisation of potential ideas into innovations, development of operations with creative work methods and tools, promotion of organisation culture for innovation activities, operating environment foresighting and analysis.

Competence in sustainable gastronomy: understanding of the sustainable food system at national and international level, the significance of nutrition and health in terms of public health, the responsible food chain and operating as a part of it, management of customer-driven food and restaurant services, development of profitable business with due consideration given to the areas of sustainable development.

Professional growth and know-how

Bachelors of Hospitality Management can systematically develop the quality of business in the field and manage sustainable and profitable business activities. They can create innovative service products based on deep product expertise and commercialise them. They know the special characteristics of marketing services and can sell services in a customer-oriented way.

Forms of study

In the Degree Programme in Service Business, you can pursue studies according to the full-time or part-time study model.

Full-time students will prepare a personal learning plan during their first semester. The full-time study model includes classroom teaching, group work, project assignments and study trips. Online courses can also be included as part of the studies according to the student’s objects of interest. Learning tasks completed in collaboration with working life entities will provide the student with opportunities for networking and utilising experiential pedagogy in the development of one’s own competence.

Part-time studies only involve classroom teaching two to three times a year. Part-time studies are normally completed irrespective of time and place according to the student’s personal needs. From the student, the studies call for self-direction, good self-management skills and the ability to operate in digital learning environments. The part-time study model offers flexibility in learning schedules and provides an opportunity to combine the student’s own work environment as part of their personal learning environment.

Working life cooperation and learning

Education in service businesses is built and developed in constant collaboration. We engage in close cooperation with companies operating in the sector. Projects, group work and practical training enable the immediate application of the theoretical studies in practice, in addition to which the student is provided with ample opportunities to create networks within working life. The studification of work is made possible in full- and part-time studies alike. In part-time studies, the studification of work makes it possible for the student to develop their personal learning environment in the workplace during their studies while at the same time making progress in their studies. The studification of work can also be implemented in a learning environment that is new to the student, and that the student can become acquainted with via networking. This, in turn, makes it possible to find new work duties whilst still completing the degree.

Forms of working life co-operation include company project assignments, company surveys, expert visits, practical training periods, bachelor’s theses and study trips. The education and training are developed with the help of a working life advisory board, student feedback and national project work.


Prior learning recognition procedures are described in the Degree Regulations and in the Study Guide. Students also have alternative study options available to them at partner universities (e.g. other universities of applied sciences and universities as well as EduFutura) and in free-access online portals (CampusOnline).


To be awarded a Bachelor’s degree certificate, the student must complete the studies of the degree programme within his/her study period in accordance with his/her Personal Learning Plan. Further information in the Degree Regulations.

Degree-related qualifications

There are no specific degree-related or statutory qualification requirements in the field.

Professional profiles of graduates

The Service Business Degree Programme offers all the service areas as potential working life fields. The employment rate of graduated Bachelors of Hospitality Management is 80%. A personal career path enables specialisation in working life and offers a range of opportunities for different positions.

A Bachelor of Hospitality Management with a focus on sustainable gastronomy can manage food and catering services in professional kitchens or work in product development for the food industry. Job titles may include, for example, restaurant manager, food service manager, service manager, team leader, service manager, customer service manager and product developer. The education also provides a good starting point for starting your own enterprise.

Further studies

Students may, after graduation and a working career of at least three years, continue their studies on a master’s degree programme. A master’s degree from a university of applied sciences is a higher post-secondary degree. Studies can also be continued by applying for a university master’s degree programme or similar programmes. After a bachelor’s degree from a university of applied sciences, it is also possible to continue studies at higher education institutes abroad on master’s degree-level programmes. A university of applied sciences also provides opportunities for continuing education in the form of specialisation studies, open studies, online study portal (CampusOnline) and working life-based continuing education.

A student who completes a master’s degree at a university of applied sciences may apply to continue on to postgraduate studies in science or arts at universities (Act 558/2009, Section 37).

A student specialised in sustainable gastronomy in the Service Business Degree Programme can apply for admission to master’s degree programmes in food sciences at the University of Helsinki through a separate application process.


The teachers and specialists in the degree programme draw up the learning objectives based on the feedback received from business life representatives and students. The latest forecasting data on the future development of competence needs in the sector is utilised in the competence need assessment. The degree programme aims at constant development and dialogue between the various parties involved (students, working life representatives, teachers, trade unions, other stakeholders).

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