Degree level

Bachelor's degree (EQF 6)

Starting group code


Forms of study

Full-time and part-time studies. Please, see the further information below.

Structure of studies in Peppi

Individual courses (full-time studies)

Individual courses (part-time studies)

Contact information

Pernu Pertti

Pernu Pertti

Päällikkö liiketalous, Head of Department Business Administration
Liiketalous, Business Administration
Liiketoiminta, School of Business
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Students graduate from the Bachelor's Degree Programme in Business Management with a comprehensive mastery of business competence; with their individual study paths and career plans, they can effectively acquire special competence which allows them to develop their competences along with the changes in the increasingly more digital working life.

The degree programme has been divided into full-time and part-time studies. The full-time studies are carried out in the mornings and afternoons, while the part-time studies are mainly conducted online, with some teaching during the day and in the evenings. The Open University of Applied Sciences path students, who will have the opportunity to apply for a degree student status through a separate application procedure, study as a part of the student groups.

The full-time professional studies include an extensive selection of business studies from which the students can compile their Personal Learning Plans. Another option is to apply for professional specialisation options. The specialisations have been described in more detail on our website. Those seeking to study at the Team Academy have a designated application code in the joint application procedure in the spring. The Team Academy students spend their first year with the business administration students at the Rajakatu Campus and move to the co-operative in the beginning of the second year of study. At the Team Academy, learning takes place with the help of the students’ team businesses, and the first step is to organise the teams and start up the business. A description of Team Academy studies on the (only in Finnish).

In part-time studies, the students specialise in manager tasks, management and financial administration. The students can complete the whole degree via online studies or blended learning, which combines face-to-face learning and online studies.

Degree-related qualifications

There are no specific degree-related or statutory qualification requirements in the field.

Targeted competence

In the degree of Bachelor of Business Administration, the competence target is that after the graduation, a Bachelor of Business Administration has extensive professional competence: basic practical skills and knowledge and their theoretical foundations for working in a specialist position in business, good communication skills, good language skills, the skills required by international activities in the field, as well as the prerequisites for following the development of the field and research information in the field, continuous education and operating as a member of society. Work in business and public administration as well as entrepreneurship are emphasised in the studies.

After completing the degree, business students can act successfully and profitably in the field with a customer-oriented approach. They know how to carry out marketing and are familiar with the typical practices in the field. In addition, the graduates have the required skills for collecting materials, interpreting research data and publishing reports for the continuous development of the operations. Methods competence of business administration highlights the utilisation of digital services and tools in business and its development. The digital features have been blended with the contents of the courses. A list of the qualifications:

  1. profitability competence
  2. customer relationship and marketing competence
  3. industrial competence (such as competence in the finance sector, economic competence, legal competence, retail, sports business, acting as an entrepreneur...)
  4. business administration methods competence.

Degree profile

The specialisations shape the profile of the degree programme. The specialisations are based on the labour and competence needs in the region of Central Finland. A tight working life network has been constructed for each specialisation, which promotes the progress of the students' studies, helps them to find practical training places and promotes their employment. The goal is to achieve more individual counselling through the University of Applied Sciences and the working life network by taking the students' competence needs into account.

Recognition of work and cooperation with working life are highlighted in the studies completed in the specialisations. Those who do not study in the specialisations construct a study module suited to their own goals from the professional studies in the degree programme.

The specialisations of the degree programme have been presented later in the section “Structure and completion of studies”. The specialisations have been described in more detail on our website (only in Finnish).

In part-time studies, the students specialise in manager tasks, management and financial administration which the student can complement, should they so wish, with studies from the part-time studies’ curricula of previous years. The group that started in 2017 specialises in sales and marketing studies.


Prior learning recognition procedures are described in the Degree Regulations and in the Study Guide.

Degree programme application and admission

Structure and completion of studies

From the point of view of the student, the content of the studies in professional studies focuses either on different subjects, such as marketing, financial administration, management, or in the separate specialisations of the degree programme, to which the students apply during the spring of the first year. The studies in different specialisations start during the autumn of the second year. These specialisations include sports business, brand competence and finance. The studies in different specialisations direct the students' professional studies so that certain professional studies are mandatory for students selected in the specialisation, and the practical training and the thesis are focused on the fields or positions in the specialisation. However, the specialisations are not identical; instead, their contents, implementations and mandatory attainments differ from each other. For more detailed information on the curricula of the content areas, please visit the Elmo student.

Those interested in entrepreneurship may pursue studies in the Team Academy or promote their business idea and company under the guidance of an entrepreneurship coach in full-time or part-time business studies. In addition, students can complete a part of their studies in the joint study path of entrepreneurship at JAMK, or by participating in the labs of the Future Factory operation model. The focus of these studies is on deepening innovation and development competence.

In addition, the students are encouraged to engage in internationalisation. The students in the degree programme in Business Management are recommended to include at least 30 cr of studies in foreign languages, i.e. 10 cr/year either on courses in foreign languages in Finland or as an exchange student abroad. We recommend studying in partner universities abroad for all students. All of these studies are accredited in the degree of Bachelor of Business Administration. The student can also complete the practical training abroad.

Further information is available in the Study Guide:

Assessment and learning guidance

Forms of study

Full-time studies mainly involve learning in groups as well as learning under the guidance of teachers, which also includes plenty of independent and online studies. There are various forms of study and a very wide range of courses offering. There can be several options for completing a course.

In the Team Academy, the professional studies are completed in cooperatives established by the students. In the cooperatives, projects are planned for, sold to and implemented with real customers.

In order to participate in part-time studies, the students must be capable of operating in digital learning environments. The part-time studies are implemented either as blended learning, where the face-to-face and online environments are combined into a meaningful learning environment, or as fully online learning.


To be awarded a Bachelor’s degree certificate, the student must complete the studies of the degree programme within his/her study period in accordance with his/her Personal Learning Plan. Further information in the Degree Regulations.

Professional profiles of graduates with examples

Example profiles of graduates of the degree programme in Business Management are: entrepreneur, entrepreneurship adviser, coach, consultant, accountant, payroll clerk, auditor, service adviser, investment manager, marketing director, salesperson, sales manager, shop manager, customer service manager, director of administration, HR assistant, personnel manager, project coordinator, export salesperson, export assistant and teacher.

Further studies

University of Applied Sciences offers various opportunities for studying and learning throughout one's career. These include Master's Degree studies, specialisation studies, diplomas of higher education, the extensive range of courses offered through open studies and continuing education.

The student who has graduated with a Bachelor's degree may continue his/her studies in a Master's degree programme after gaining at least three years of work experience. A Master's degree from a university of applied sciences is a higher post-secondary degree. Studies can also be continued by applying for a university Master's degree programme or similar programmes. After a Bachelor's degree from a university of applied sciences, it is also possible to continue studies at higher education institutes abroad in Master's degree level programmes.

A student who completes a Master's degree may receive an opportunity for further studies in science or arts at universities (Section 37/558/2009). All further studies must be applied for separately.


The advisory board of the School of Business has been active in providing feedback, because a significant number of practical training supervisors of business administration students and employers of graduates are represented in the advisory board. In addition, the specialisation options have been presented to the large employers in the region. The cooperation with the interest groups in the region is continuous and multifaceted, and the whole teaching staff is involved in the networking.

Various kinds of feedback on the studies are collected from the students, and during the last few years, the students have been involved in the audit of the Finnish Higher Education Evaluation Council as well as competitions of pedagogic centres of excellence. The feedback from the students has had a significant impact on the diversification of the learning methods and the expanded offering of online studies. The 100% online part-time studies have been developed based on feedback received from adult education.