General information


Students graduate from the degree programme in Business Management with the degree of Bachelor of Business Administration and a comprehensive mastery of business competence; they are able to acquire special competence effectively which allows them to develop along with the changes experienced in working life.

The degree programme has been divided into full-time and part-time studies. The full-time studies take place in the morning and afternoon, and part-time studies are implemented mainly as evening studies as well as fully online studies.

The full-time vocational studies include an extensive selection of business studies. There are professional specialisation options.  Students can focus on particular specialisations, which have been described in more detail on the website. The group that starts in 2015 also includes the students that have applied to the Team Academy as well as those coming to study entrepreneurship.

The Team Academy is a learning path focused on promoting entrepreneurship. The students in the Team Academy complete the first year's basic business studies in Rajakatu, and during the second year, they move to the JAMK Generator in order to study entrepreneurship in cooperatives. Students establish a cooperative together with the other students and operate intensively in the cooperative in order to reach the goals they agreed upon together.

In part-time studies, the students can specialise either in studies in the field of law (legal expertise, or Bachelor of Business Administration with a focus in law), or in studies of management and financial administration (business expert). The students can also complete the whole degree as online studies or blended learning, which include face-to-face learning and online studies.

​Degree level

Bachelor's degree (EQF 6)

Starting group code


Degree-related qualifications

There are no specific degree-related or statutory qualification requirements in the field.


Targeted competence

The competence target is that after the graduation, a Bachelor of Business Administration has extensive professional competence: basic practical skills and knowledge and their theoretical foundations for working in a specialist position in business, good communication skills, good language skills, the skills required by international activities in the field, as well as the prerequisites for following the development of the field and research information in the field, continuous education and operating as a member of society.

After completing the degree, business students can act successfully and profitably in the field with a customer-oriented approach. They know how to carry out marketing and are familiar with the typical practices in the field. In addition, the graduates have the skills for collecting materials and publishing reports for the continuous development of the operations. A list of the qualifications:

1. profitability competence
2. customer relationship and marketing competence
3. industrial competence (such as competence in the finance sector, economic competence, legal competence in the public and private sector, retail, sports business, acting as an entrepreneur...)
4. business administration methods competence.

Recognition of work and cooperation with working life are highlighted in the studies completed in the specialisations. Those who do not study in the specialisations construct a study module suited to their own goals from the vocational studies in the degree programme. Work in business and public administration as well as entrepreneurship are emphasised in the studies.

In the Team Academy, the students develop into entrepreneurs via process learning. Developing the customer relationships of one's own company and applying theory in practical projects are emphasised in the experiential learning style of the Team Academy. So far, nearly one half of the graduates report that they started as an entrepreneur at the time of graduation.

​Degree profile

The specialisations shape the profile of the degree programme. The specialisations are based on the labour and competence needs in the region of Central Finland. A tight working life network has been constructed for each specialisation, which promotes the progress of the students' studies, helps them to find practical training places and promotes their employment. The goal is to achieve more individual counselling through the University of Applied Sciences and the working life network by taking the students' competence needs into account. The specialisations of the degree programme have been presented later in the section “Structure and completion of studies”. The specialisations have been described in more detail on our website.

In part-time studies, the competence profile can be selected either in the field of law or in management and financial administration.

Those who have studied law and jurisprudence have versatile skills in the branches of law that are central to working life. Bachelors of Business Administration with a focus in law understand the general characteristics of the judicial system of Finland and the European Union, can apply legal norms and solve legal problems fairly in the decision-making required by the work tasks.

Those who have studied management and financial administration have good capabilities for self-management and the capability to develop in managerial work and in the competence area of personnel issues in particular. Issues related to the successful management of a company are emphasised in financial administration competence. In addition, the students develop their competence in using electronic tools.

Structure of studies in Peppi

Individual courses (full-time studies)

Individual courses (part-time studies)


Prior learning recognition procedures are described in the Degree Regulations and in the Study Guide.

Degree programme application and admission

Structure and completion of studies

From the point of view of the student, the content of the studies in vocational studies focuses either on different subjects, such as marketing, financial administration or management, or in the separate specialisations of the degree programme, to which the students apply during the spring of the first year. Those interested in entrepreneurship pursue studies in the Team Academy or promote a business idea and their company under the guidance of an entrepreneurship coach in full-time or part-time business studies. The studies in different specialisations start during the autumn of the second year. These specialisations include sports marketing, fashion, retail and finance. The studies in different specialisations direct the students' vocational studies so that certain vocational studies are mandatory for students selected in the specialisation, and the practical training and the thesis are focused on the fields or positions in the specialisation. However, the specialisations are not identical; instead, their contents and mandatory attainments differ from each other.

The students are encouraged to engage in internationalisation. The students in the degree programme in Business Administration are recommended to include at least 30 cr of studies in foreign languages, i.e. 10 cr/year either on courses in foreign languages in Finland or as an exchange student abroad. We recommend studying in partner universities abroad for all students. All of these studies are accredited in the degree of Bachelor of Business Administration. The student can also complete the practical training abroad.

Further information is available in the Study Guide:

​Assessment and learning guidance

Forms of study

Full-time studies mainly involve group learning as well as learning under the guidance of teachers. There are various study methods and a wide range of courses is offered.

In the Team Academy, the vocational studies are completed in cooperatives established by the students. In the cooperatives, projects are planned for, sold to and implemented with real customers.

The part-time studies are implemented either as blended learning, where the face-to-face and online environments are combined into a meaningful learning environment, or as fully online learning. There is much less face-to-face learning in part-time studies compared to the full-time studies and the Team Academy.


To be awarded a Bachelor’s degree certificate, the student must complete the studies of the degree programme within his/her study period in accordance with his/her Personal Learning Plan. Further information in the Degree Regulations.

Employment and further studies

​Professional profiles of graduates with examples

The full-time business students are usually employed in new positions, and the part-time students either return to their old workplace for their previous position or a new position, or take a completely new position.  

Example profiles of graduates of the degree programme in Business Management are: entrepreneur, entrepreneurship adviser, coach, consultant, accountant, payroll clerk, auditor, service adviser, investment manager, marketing director, salesperson, sales manager, shop manager, customer service manager, director of administration, HR assistant, personnel manager, project coordinator, export salesperson, export assistant and teacher.      

The Bachelors of Business Administration with a focus in law work under the following titles, for example: district court secretary, legal aid secretary, enforcement officer and trusteeship secretary. In addition, students find work in various positions in administration and the finance sector as well as assistants in private law offices.

Further studies

The students may, after graduation and a work career of at least three years, continue their studies in a Master’s degree programme. A Master’s degree from a university of applied sciences is a higher post-secondary degree. Studies can also be continued by applying for a university Master’s degree programme or similar programmes. After a Bachelor’s degree from a university of applied sciences, it is also possible to continue studies at higher education institutes abroad in Master’s degree level programmes. A student who completes an upper post-secondary degree may receive an opportunity for further studies in science or arts at universities (Section 37/558/2009). All further studies must be applied for separately.

The University of Applied Sciences offers continuing education possibilities in specialisation studies and in working life-based continuing education.

​Other information


The advisory board of the School of Business has been active in providing feedback, because a significant number of practical training supervisors of business administration students and employers of graduates are represented in the advisory board. In addition, the specialisation options have been presented to the large employers in the region. The cooperation with the interest groups in the region is continuous and multifaceted, and the whole teaching staff is involved in the networking.

The Chair of the student union Konkurssi ry has commented on this paper. Various kinds of feedback on the studies are collected from the students, and during the last few years, the students have been involved in the audit of the Finnish Higher Education Evaluation Council as well as competitions of pedagogic centres of excellence. The feedback from the students has had a significant impact on the diversification of the learning methods and the expanded offering of online studies.

The 100% online part-time studies have been developed based on feedback received from adult education. The content of the studies for the degree of Bachelor of Business Administration with a focus in law has been planned in cooperation with the Ministry of Justice and other universities of applied sciences offering the degree of Bachelor of Business Administration with a focus in law.

Contact information

Pertti Pernu, Head of Department, +358 40 836 6920
Rajakatu 35
FI-40200 Jyväskylä